[Gareth350]

thats the powerful effect that Marketing have over sales by using a Launch colour.

scenario:
marketing: we need a launch colour that captures ones attention.
sales: we need to charge more for the launch colour to maximise our profit.
marketing: whatever colour we choose as the launch colour we can charge megabucks for as the dummies will buy it because all the press pictures are of that colour.

Exactly & make the other colours monochrome to make it even more appealing :yep:

Ford ain't daft!

I would imagine if the red had been a mainstream colour from launch, NB would have been around half!